In
this weeks reading of Googlization of
Everything, author Siva Vaidhynathan
explores the issues surrounding the amount of control Google has on the
Internet. Vaidhynathan shows that
Google’s settings allow for a massive collection and documentation of data
throughout the Internet. This can
lead to an issue of people’s privacy in the digital realm. Google can store harmful information of
people allowing strangers to access it at any time. As Vaidhynathan argues, “Google always gives the victim of
exposure the opportunity to remove troubling information from Google’s
collection. But the system is
designed to favor maximum collection, maximum exposure, and the permanent
availability of everything.”
The
dangers with Google arise from our desire to share and create material on the
Internet. Google makes copies and
files this information away in its database for anyone on the Internet to
interact with. Google claims
that these databases are collected to help spread information, but in reality
all of our activities that we enjoy are being stored each time we search,
leading to an invasion of our privacy without our consent. The extent of the information
available is compounded due to how many features Google offers, but Google
doesn’t keep a close filter on the content being displayed. Their privacy policy is very weak with
the majority of the privacy efforts being placed on the users to manage what is
put online.
Stephen
Colbert took a stab at the invasion of privacy that flourishes on Google. In his witty take on the matter Stephen
brings about many points that are eye opening to the general public. He shows that the information placed on
Google is invasive and costly for people looking to enter the workplace since
there may be inappropriate pictures posted online. Imagine Googling your name only to find drunken Facebook
pictures. This is one of the
concerns, that Stephen points out, because Google now uses a feature to scan unlabeled online photos and
match them based on facial recognition. This allows for any type of photo to be
loaded into the search engine for anyone to see. On top of this Stephen shows how Gmail tracks our
friends and family as well making it even easier for companies to do some
digging to find information out about us.
Clearly this upholds Vaidhynathan’s argument of the invasion of our
privacy and shows how Google is looking to gather and collect information for
its own financial gain.
Unfortunately, inappropriate images can easily be placed online with
essentially no protection from the company. As CEO Eric Schmidt states, “ If
you have something that you don’t want someone to know maybe you shouldn’t do
it in the first place.” This is a
lazy approach of protecting the users who are essentially the product of the company.
Since some of the content may be posted without our own permission, Google’s
blind eye approach leads to a surveillance of nearly everything in our
lives. This will only increase
with time and technology as things become more and more advanced our protection
of our rights may become weaker and weaker.